Winter Glow, a multi-attraction Christmas event based at Three Counties Showground, Malvern, a magical new immersive Santa experience, launching on 22nd  November and running until 31st December 2024.

The personalised adventure will be set in a life-size Winter Village which is 2000m², with festive activities for all the family to complete, along the help of Santa’s Elves and Mrs Claus. (Runs upto 24th December)

Winter Glow invites you to embrace all things seasonal, with an impressive line-up of activities and excitement on offer this Christmas. Along with the Personalised Santa Experience, visitors can also take part in an immerse themed Light Trail - Join Jingle in a mystical adventure to find the source of the Light Guardians/Guardians of Light’s fading magic, restoring joy and happiness to the Winter Village Folk. 

Try your luck on one of our Malvern Fairground games and win yourself a festive prize to take home. With challenges like hook-a-duck and knock-the-cans, you’ll feel all the nostalgia from the games you’ve always known and loved with an extra festive twist!

Skate on the Indoor Ice Rink, and browse Winter Glow’s brand-new Christmas Market, which will feature a selection of local traders, crafters and artisans. With stalls ranging from local arts and crafts to children’s books and homeware, there will be plenty of gift ideas for friends and family. (available until 22nd December)

New for 2024 - Join us on a crazy UV lit adventure around our themed 18 hole crazy golf course

The Winter Glow Food Quarter, Ice Cafe and Winter Bar will be serving up an overwhelming selection of food and drinks to help visitors refuel after a busy day of festive fun